SEO is the abbreviation of Search Engine Optimization; is a way to increase the expose rate of your website on different search engine platforms, for example Google, Yahoo and Bing. SEO plays its important role in your Digital Marketing because it can ensure that you website appear at the top 10 search result.
The public tend to get most of the information from internet. Whatever they are interested to get, they will first look for it from the internet. And here is where SEO comes in and impact the search result.
You would surely want your website appear as the top result when user search for the similar products.With the help of SEO, your website will beat your competitor’s by appearing at the top search rank at the first page. You are now a few steps ahead of your competitors when users have already attracted to your website.
5 Pillars of SEO
Being in the top search rank can easily instill trust and reliability among viewers. This is also the major factor to generate click and traffic. This is a positive loop; SEO promote your website to be the top search rank and you website gain quality web traffic. The more traffic your website has, the top position you will get. Also not forgetting SEO generates keyword tags and meta descriptions that help to you to reach.
On a fixed schedule, SEO provide traceable and quantifiable analysis report that clearly display the keywords and traffic of your website. Also, from the analysis report you can know your ROI by knowing viewers spent the most time viewing which website page as well as which keywords is the popular hit for your website. This analysis gives you a straight forward and first hand result on the current market trend.
Unlike conventional advertisement that cost you a great penny and without aiming at your target market; SEO has its whole power to showcase your website to viewer who are interested in getting your service. In another words, when there are request for your similar products and services, SEO will push your websites ahead of your competitors that make you money well spent.
SEO arranged your website layout and template so that it’s easier for search engines to locate useful information and display them to the viewers. As the search engines extract useful information from the website, it enhances the viewer experience by enabling easy access and comprehension of information.
The major purpose of SEO is to ensure that you website appear as the top result upon searching. Viewers are often more confident and prefer towards websites that appear as the top search rank. They generally think that websites at the first result page are most of the time more trustworthy and reliable. Directly SEO helps in promoting your brand positive reputation.